Doc Á The Tipping Point How Little Things Can Make a Big Difference ✓ 301 pages Download

Reader The Tipping Point How Little Things Can Make a Big Difference

Doc Á The Tipping Point How Little Things Can Make a Big Difference ✓ 301 pages Download ✓ An alternate cover edition exists hereThe tipping point is that magic moment when an idea trend or social behavior crosses a threshold tips and spreads like wildfire Just as a single siPle who create the phenomenon of word of mouth He analyzes fashion trends smoking children's television direct mail and the early days of the American Revolution for clues about making ideas infectious and visits a religious commune a successful high tech company and one of the world's greatest salesmen to show how to start and sustain social epidemics The book that became a catchphrase The term tipping point has become so commonly used in news stories that I wonder how many people know it came from a bookI read this back in 2000 when I was in grad school for sociology It's a fun little book of case studies many of which applied to what I was learning in my classes Here it is 13 years later and I can still recall many of the details and theories which shows how interesting I thought they were Gladwell who writes for The New Yorker has a skill of weaving different elements and stories together into an enjoyable narrative The gist of the book is how information spreads among people why do some ideasproducts spread uickly and effectively but others don't? Are there kinds of people who are better at transmitting information? Hint Yes there areSome of the stories I remember best are about how Sesame Street was founded and its impact on literacy it's surprisingly high; how to reduce the spread of HIV among drug addicts; how the size of an office can enhance the feeling of community among its workers; how suicide can become widespread in a region if someone of high stature commits it; and how crime can rise and fall in a cityBut perhaps the most salient concept I still use is about connectors vs mavens A connector is someone who knows lots and lots of people They are extroverts and are good at making casual acuaintances wherever they go In contrast a maven is a Yiddish term that means one who accumulates knowledge These are people who gain the respect of friends and colleagues for giving good advice so when they recommend something the advice is usually followed For example as a librarian I try to be a maven of good books Advertisers are interested in mavens because their opinions carry weight Gladwell gives several examples of the differences between connectors and mavens the main one being that the advice of a connector is not always taken even though heshe may give it to people because they know people but almost everyone follows the advice of a maven even though they may give it to fewer people So a maven might have of an impact on spreading an ideaIt would be interesting to reread this book now to see how it holds up because many of these ideas seem to have become part of the cultural zeitgeist I think I would still recommend it to anyone interested in some pop sociology

Malcolm Gladwell é The Tipping Point How Little Things Can Make a Big Difference Book

Te This widely acclaimed bestseller in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon is already changing the way people throughout the world think about selling products and disseminating ideasGladwell introduces us to the particular personality types who are natural pollinators of new ideas and trends the peo How the flying fuck did this piece of shit ever get published? How on God's green earth did this thing become a bestseller? Yes I'm the last person in America to read The Tipping Point and I'm glad I waited Now that all the hype has burned off it's easy to see this book for what it is a very well crafted collection of half truths and speculation sold as truthLet's look at one example I read The Tipping Point as an ebook so my pages might not match completely with yours but it's the story about the AIDS virus Chapter One Section 2 page 24 In writing about a weird epidemic among newborns in the 1950s Gladwell says of the lead scientist Goudsmit thinks that this was an early HIV epidemicNothing wrong with that Gladwell is reporting what a scientist thinks Gladwell then offers an extended uote from Dr Goudsmit which is loaded with conditional statements this adult could have died of AIDS he could have transmitted the virus she could have given birth to an HIV infected child unsterilized needles could have spread the virus Again all well and good Goudsmit was speculating and making it clear that what he was saying was not certain but that it could have happenedThen Gladwell returns and destroys the careful foundation he had built by making concrete statements about things that a moment before were only hypotheses They defeated HIV The strains of HIV circulating in the 1950s were a lot different from the HIV circulating today HIV itself changed None of this is proven by any of the information Gladwell gave us All of it is speculation But Gladwell draws firm conclusions from things that are at best educated guesses I'm sorry but that's just wrong Actually I'm not sorry What Gladwell did is so wrong it's unforgivableI've been a journalist for 20 years and I work with some of the finest fact checkers in the world If I ever handed in a badly reasoned piece of shit like this book they'd tear me a new asshole No they wouldn't They're very nice people But they would tear the manuscript a new asshole as they should More to the point I have enough respect for myself my readers and my fact checkers that I'd never hand in something like this in the first place That Gladwell thought he could get away with it and let's face it he did get away with it is metaphorically criminal Fuck him

Ebook ´ The Tipping Point How Little Things Can Make a Big Difference é Malcolm Gladwell

The Tipping Point How Little Things Can Make a Big DifferenceAn alternate cover edition exists hereThe tipping point is that magic moment when an idea trend or social behavior crosses a threshold tips and spreads like wildfire Just as a single sick person can start an epidemic of the flu so too can a small but precisely targeted push cause a fashion trend the popularity of a new product or a drop in the crime ra This book grew out of an article Malcolm Gladwell was writing for the New Yorker Frankly it is better suited for a 5 7 page article rather than a 280 page book The crux of the book is that the stickiness factor of epidemics whatever the nature begins with a tipping point This tipping point arises because of three distinct sets of individuals mavens connectors and salespeople He also examines the well known S curve which begins with innovators then early adopters followed by the early majority and finally the late majority He is overwhelmingly redundant in expressing his ideas providing examples of epidemics throughout the text while comparing them to one another children's television Hushpuppy shoes Paul Revere's ride nicotine and the list goes on and on The Conclusion the eighth and final chapter was pointless if the reader did not understand Gladwell's point by now he or she must have been as lost as Washington Redskins' new coach Jim Zorn when he commented his family was proud to wear maroon and blackAll that said the book was not horrible It was a well written first person narrative and the lessons of the emergence of epidemics are applicable to almost any career or lifestyle as Gladwell demonstrated with his countless examples